Brand Voice

Write in more than one voice.

Story Engine learns how your organization sounds. Add a voice for your executive director, a board member, or your annual gala. A person speaks as “I,” and an event speaks as “we.”

Every team can start free with one interview and one piece.

A parent and her teenage son walking together
What’s changed since your son got a mentor?
He’s excited about college now.

Voice

LarkspurRenataSpring Gala

How you sound

Warm and plain. Leads with what people did.

Every piece sounds like you.

AI writing often sounds the same no matter who it’s for. Story Engine starts from how your organization really sounds and keeps every draft in that voice. When a person or an event needs its own voice, add one, and it keeps your facts and your Ethical Framework.

Why it matters

Your people have stories too.

Leaders, staff, and volunteers all have something to say. Story Engine helps them say it in their own voice.

Sounds like each one

A director’s post reads like the director, and an event’s page reads like the event.

One set of facts

Every voice shares your facts, sensitive topics, and Ethical Storytelling Framework.

The person checks it first

A person’s voice is reviewed by that person before your team writes as them.

How it works

How voices work.

Step 1

Story Engine learns your voice

When you set up, Story Engine reads your website, or what you paste in, and writes down who you are and how you sound.

  • From your website or your own materials
  • Who you are and how you sound, in one place

Who you are

AboutMissionVisionOur work

About

Larkspur Youth Mentoring matches young people with a caring adult mentor who meets with them every week.

How you sound

Warm and plain. Leads with what people did, in their own words.

Step 2

Add a voice for a person or an event

Choose who the voice is for. An event or program speaks as “we.” A person speaks as “I,” and they check it first.

  • People speak as “I”
  • Events and programs speak as “we”

Who is this voice for?

An event or programA person

Speaks as “I.” They check it first.

Their name

Renata Ortiz

Continue
Step 3

Pick the voice for each piece

In Create, pick the voice from the + menu. In a draft, choose who it’s posted as. The facts and the Ethical Framework stay the same.

  • Same facts and Ethical Framework
  • A different voice for each piece

Post as

LarkspurRenataSpring Gala

I started at Larkspur as a volunteer mentor. Ten years later, Tuesday nights are still the best part of my week.

What’s included

Included in every plan.

Brand Voice

  • Your organization’s voice, learned at setup
  • Voices for people and events
  • Shared facts and sensitive topics
  • The Ethical Storytelling Framework in every voice

Free to start

Every team can start free with one interview and one piece.

For one person$19 a month
Nonprofit teamsfrom $79 a month
Business teamsfrom $149 a month

Less when you pay yearly. See every plan on our homepage.

Learn more

Guides to help you start.

FAQ

Questions about Brand Voice.

What is a brand voice?

A brand voice is the way your organization sounds in writing: the words you use, your tone, and what you lead with. In Story Engine, your voice is learned from your website or your own materials, and you can add voices for people and events.

How is this different from a style guide?

A style guide is a document people have to remember to follow. In Story Engine, your voice is used in every draft automatically, and each person or event can have a voice of its own.

How does Story Engine learn our voice?

From your website, or from materials you paste in, like your About page or a recent newsletter. You can change it any time on the Voice page.

Can we write as a person?

Yes. Add a voice for a person, and their pieces speak as “I.” They check their voice first.

Do all voices use the same facts?

Yes. Every voice shares your facts, sensitive topics, and Ethical Storytelling Framework.

More features

Works with the rest of Story Engine.

See all features

Give every voice a story.

Every team can start free with one interview and one piece.

Start free